Whether it is a press release announcing your new product, a new menu to be launched, an exclusive feature or a media invitation, the key to writing successful media copy is having a strong news angle, getting to the point and sticking to the facts.
With some of our team having trained and worked in journalism we know how to approach and write copy for journalists, making it easy for them to pick up and follow your story.
For brochures and other marketing materials
Whether it is a one-off flyer or a lavish brochure, we start with a creative concept, the so-called big idea that will sell your product or service. Working closely with your or our graphic design partners and with your business goals in mind, we let the words flow from there.
Copywriting for websites involves more than words. Visitors to your website are not just reading, they are navigating, looking at images and often searching for information.
Good website copy is a bit like a sat-nav, leading from one part to the next and creating connections without holding up your web visitors. We ensure your website copy is filled with the right search engine optimisation terms relevant to your business, to ensure your website is more likely to be found by the right visitors.
We are highly experienced at writing web copy for both brand new websites and expanding (or cutting back) your existing pages. As copywriters, we are happy to collaborate with your web designer or link you to one of our trusted partners. We have written successful website copy for a number of clients, including recent projects Cullen Property, The Chester Residence, The Chester Hotel, Greyfriars Tartan and Sutherland Black.