Our clients range in industry and for many we are pro-actively involved with their industry bodies, and other relevant third parties, to ensure we are up to date with the latest news, legislation and opportunities available. For instance, for our tourism clients we work closely with Visit Scotland, Marketing Edinburgh and other destination/tourism bodies in order to maximise opportunities and stay abreast of tourism news which may affect our client. Many collaborative opportunities are available by working with these organisations and we work to negotiate, on behalf of our client, the best possible coverage and representation available.
We outsource key services such as website design, SEO, graphic design, print and production, video and photography depending on the needs of our client. We work closely with a hand-picked group of local suppliers who provide the best quality service at competitive rates. We have worked with many of these suppliers for years and as a result we secure priority handling and the best prices. We always ensure we match the best supplier to the job-in-hand based on skill and expertise and we are not led by commission or incentive as we don't receive anything in return from outsourcing to these suppliers. In addition, we don't mark up our supplier services ensuring a transparent offering and the best possible rates for our clients.
The Chartered Institute of Public Relations (CIPR) represents PR professionals from across all sectors and provides them with education, research and a code of conduct to enhance professionalism. Our key team members are members of The CIPR and refer to the latest news, updates and attend events on a regular basis.
The Chartered Institute of Marketing (CIM) is the professional body representing marketers across the globe. Niche Works' owner, Fiona Vernon, is a Chartered Marketer and regularly gains relevant and up to date knowledge and experience in order to maintain this title, which is reviewed annually. Fiona was also invited to become a Fellow of the Chartered Institute, the highest level of CIPD professional membership available. This reassures Niche Works' clients that the activities and advice provided is based on a thorough understanding of the marketing process based on many years' experience as well as theoretical knowledge.