Building a luxury profile
The Chester Residence was named the No1 Luxury Hotel in the UK by TripAdvisor's Travellers' Choice Awards 2015! This is their 17th accolade and we're extremely proud to support such a talented and successful team and the hotel has been a client of ours for over six years now.
An exclusive collection of 23 luxurious, 5-star Georgian townhouse apartments in the heart of Edinburgh’s stylish West End, The Chester Residence's chic designer suites and personalised service with great attention to detail ensure that each guest has a truly memorable experience.
Owners Graham and Gillian Wood researched the UK hospitality market and visited other apartment-style hotels to pinpoint how they could make ‘their place’ truly special. Coupled with their own experience of hotels, their research gave them a clear vision for The Chester Residence and we were taken on to assist in the marketing and PR for the brand. From writing editorial, managing media relations and securing media coverage to writing and submitting award entries and arranging high profile third party events, we have worked closely with the team to raise their profile and increase bookings.
We have secured a range of local, regional, national and international coverage in publications such as Elle magazine and The Times and Telegraph newspapers, and produced various marketing materials including new brochures, menus, flyers, event posters and tickets for charity events. One example of a recent event was the fashion show we arranged at The Chester Residence in conjunction with West End boutique Sam Brown. We also regularly work with other high end brands such as Harvey Nichols, Mulberry and Multrees Walk on behalf of the hotel.